Creating a university for your customers to purchase eLearning courses from will enable your customers to become power users of your products and services.
Your university can also be used non-customers to interact with your brand and see your company as a leader in your industry. No question this will lead them to buy more products and services from your company.
Customers that are ability to use your products and services more effectively are more likely to renew.
Making eLearning as part of your solution tells your customers you are investing in their success.
Customers stay with companies that are continually investing in their customers relationships and eLearning is one way to do that.
An extra benefit of educating your customers is a reduction in your overall support costs.
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